Renowned songstress, Efya, unequivocally rejects comparisons between the Ghanaian and Nigerian music industries, asserting that the magnitude of Lagos surpasses that of Ghana.
In a recent interview with City 105.1 FM, Lagos, Efya underscored the demographic advantage Nigeria holds with its larger population, providing a significant edge to its music industry over the Ghanaian market.
She discouraged the notion of direct comparisons between the two West African countries and advocated for a focus on collaboration instead.
In her words:
“Nigerian and Ghanaian music markets are not the same. Nigerians are way more than we are in terms of numbers. Numbers really matter now. The number of people that will stream Nigerian music in Nigeria is different from the number of people that will stream Ghanaian music in Ghana. The numbers are not the same.
“In the capacity of numbers, Lagos is bigger than Ghana. It is like the music hub itself. Nigerians are way bigger than we are. So, usually when I see people comparing, I’m like, ‘Do you guys know?’
“There shouldn’t be any comparisons. What I believe that we should is that we should be more collaborative. Find our vibes and put them together to advance what Afrobeats is going to be in the future; for us to be the gatekeepers of our own sound. And I think that’s the power move.”
