[p]Nigerian superstar singer, Davido Adeleke, shares the story of how he landed a lucrative endorsement deal worth millions of naira with MTN, one of Nigeria's largest telecommunications companies, when he was just 17 years old.
In a recent interview, Davido revealed that MTN was a new player in the Nigerian market at the time. He mentioned that he had already released two hit songs, which positioned him as an attractive candidate for the brand.
At the age of 17, Davido was offered a whopping N20 million endorsement deal by MTN, a significant boost to his career. The financial return from this deal enabled him to write more songs and ultimately release his debut album.
To watch the video, click the link below:
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