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To numerous Nigerian youths, Pepsi has transcended being just a soft drink brand and has become deeply ingrained in their hearts. By embracing pop culture, which holds significant importance in the lives of the average Nigerian youth, Pepsi has forged a profound connection that extends beyond mere refreshment.
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During the UEFA Champions League (UCL) finale, Pepsi delivered another awe-inspiring moment by featuring Burna Boy's performance alongside the PepsiKickOff Show winner, Boliphy (Adekoya Bolanle Hannah). This not only projected Nigeria and Afrobeats on a global stage but also granted Boliphy a once-in-a-lifetime opportunity.
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[p]Let's delve into how Pepsi thrilled Nigerians at the UCL finale.
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[p]Burna Boy's UCL Performance: The UEFA Champions League final is one of the most prominent football events worldwide, drawing an astounding average viewership of 400 million globally. For the first time in history, a Nigerian artist had the honor of performing at the opening ceremony of this global spectacle, courtesy of Pepsi. Burna Boy captivated the global audience with an electrifying medley performance of his international hits, 'Last Last' and 'It's Plenty.' Undoubtedly, this achievement adds another feather to the cap of the 'African Giant.'
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Burna Boy was not the sole Nigerian shining on the global UCL stage. PepsiKickOff Show winner, @boliphy, also had an unforgettable experience. As the result of winning the competition, Boliphy had the privilege of sharing the stage with Burna Boy, marking a significant milestone for Afrobeats in Nigeria. For Boliphy, this experience will forever remain etched in her memory.
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Pepsi Goalfest, an annual event that brings football enthusiasts together in a carnival-like atmosphere to enjoy the UCL final, took place in 2023. This edition was particularly special as it included live viewing of Pepsi ambassador Burna Boy's epic performance at the UCL finale. Pepsi ensured that over 5,000 fans in Lagos shared the exhilarating Confam Goalfest experience. The event also featured live performances by Afrobeats artist Zlatan, renowned OAPs Shody and Dotun 'The Energy Gad,' award-winning DJ Xclusive, and appearances by Super Eagles legends Mikel Obi and Victor Ikpeba.
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