The Africa Magic Viewers' Choice Awards (AMVCA) organizers have faced criticism for consistently overlooking actors such as Yul Edochie, Junior Pope, Destiny Etiko, and others. This controversy arose after the ninth edition of the AMVCA event held at Eko Hotels in Lagos from May 18 to May 20, 2023. A Twitter user with the handle @Ssonofman highlighted how these Nollywood personalities have never been recognized by Multichoice. The user's tweet sparked various reactions, with some attempting to justify the reasons behind the snubs and others supporting the claims. Among the responses, one user mentioned Destiny Etiko's frequent involvement in "Asabawood" movies, implying that she receives recognition when she stars in such productions. Another user pointed out that receiving awards may not be the top priority, as even renowned artists like Nicki Minaj do not hold Grammy awards. The discussion continued with different opinions on Asaba movies and their entertainment value. Some defended the industry, while others expressed skepticism. Another user argued that Destiny Etiko's movies are frequently aired on Africa Magic, suggesting that she deserves recognition. One comment emphasized that making good movies and submitting them for consideration is crucial for gaining recognition, regardless of the genre or location of production. The user also highlighted the need for Asaba movies to evolve and offer more substance beyond predictable storylines.
See some reactions below …
Viks_Vico wrote: “Destiny dey act asabawood, them go give her award when them do asabawood movie. Destiny dey acts 100 movies in one day so she deserves 100 awards from asabawoodfilm”
Meetemmanueljacob opined: “I will choose making money over awards. Nicki Minaj is “one of the greatest female rappers in the world” but she doesn’t have any Grammy awards. 🤷🏾♂️”
Chamti__ stated: “These people you call Asabawood entertain our parents everyday. I no blame una”
Bissy_bae_bee noted: “Why Yul go win?…person wey dey inside bottle”
Paulagram__ stated: “yall saying she’s not upgrading from Asaba movies to Netflix , but it’s her movies we watch on Africa Magic , I’m a Ghanaian and I think Destiny is better than most of the Actresses they recognized!”
Iam_goodswag wrote: “Standard can never go out of fashion, just make good movies and the recognition can not be denied. This people go extra mile to make very good movies, recognized, the submit it and the get the nominations.Asaba movies are entertaining to some people, they also put in so much work to make their movies, spend money but they really need to upgrade, not every time ” the Prince fell in love with a village garri seller”, “the forest of ogbalanze to get the offor of ezumezu”, Dancing competition and the rest, quite predictable from the very start still make it so long from season 1 to infinity… Yet no substance, Omo! It can be tiring”