A hair vendor has shared the story behind her decision to shave off her hair after experiencing a setback at a trade fair where she failed to sell any wigs, resulting in a loss of N300,000.
She recounted how she invested heavily in logistics and advertising, spending over N300,000 in hopes of recouping her investment at the trade show. Unfortunately, she did not make any sales during the event.
In response to her ordeal, the businesswoman, known as @elizah_china on TikTok, made the difficult decision to shave her head so that she could wear the unsold wigs herself.
She wrote:
“Shaving my head so I can finally wear all the wigs I couldn’t sell at a trade fair I invested over N300k for logistics and advertising without selling anything. Business is really not for the weak. I am grateful for this experience though at least I am wiser now.”
Read some comments below:
@sikemioluwa said: “Where are the wigs and how much are they? If I can’t wear them I can buy some for people who want.”
@Sam Choice Dede said: “Packaging and video quality goes a long way in marketing your products.”
@H.E.R said: “Someone said use all your money do adds see it’s not a nice ideas let me tell you a good plug with one add of 30-50k is enough the rest carry your business on your head use trending sounds and good.”
@Phyna said: “I am restricted from sending direct message but I love to buy the black.”
@therealgeenah•SM Strategist said: “Sold out is your portion!! Since you have up to 1k followers,Insert your whatsapp link in your bio so it can be easy for people to reach you.”
@Mira added: “Why you self go leave ph go Lagos go do trade fair Ehn, una go just dey dash people money for free without making proper clarification, na overhyping kee tradefair.”
Watch the video below:
@elizah_china1 [/p]
Business is really not for the week🥹 Please let me know if you want to hear the backstory. Am grateful for this experience though at least am wiser now 🤗. #wigvendorinporthacourt #growmyaccount✅ #portharcoutradefair #hairvendorsontiktok #Portharcourtwigvendors @ASAKE MEDIA
♬ Remember – Asake