After he skipped the most recent Mavin Records joint album, 'Overdose,' Nigerians questioned his relationship with Don Jazzy, the CEO of Mavin Records.
In 2018, Rema, real name Divine Ikubor, shared a wild freestyle of D'Prince's 'Gucci Gang' on Instagram alongside Davido and Don Jazzy. Rema's freestyle had such an impact on D'Prince that he flew down to Benin, Rema's hometown, and brought him back to Lagos to offer him a record deal. At the time, D'Prince, Don Jazzy's younger brother, had recently founded his own record label, Jonzing World.
Rema was introduced to D'Prince's brother, Don Jazzy. Rema spent the rest of 2018 and the first few months of 2019 working on his artistic development with both of them.
In the year 2019, Rema signed record deals with Jonzing World and Mavin Records. Rema's self-titled Extended Playlist, released on May 21 by Jonzing World in partnership with Mavin Records, includes hit songs like "Dumebi" and "Iron Man."
The best method to understand the relationship between Rema, Jonzing World, and Mavin Records is as follows:
Jonzing World was not founded by D'Prince as an independent label. Rather, he teamed up with his brother Don Jazzy to form Jonzing World, a Mavin Records sister label.
What Is a Subsidiary Label, and What Does It Mean?
A subsidiary label is a small label that operates under the umbrella of a larger label and receives financial and marketing help from that label.
Rema is signed to both Mavin Records and Jonzing World, as Mavin Global is a subsidiary of Mavin Records. That is, he is a Mavin and a Jonzing World's artist at the same time.
Do you understand what I'm saying now?
Rema's absence from Overdose is due to another issue, which Don Jazzy just discussed on the radio.
But why is it that everyone is so concerned with Rema's record label? let me know through the comment section below