Leke, the son of the General Overseer of the Redeem Christian Church of God, Pastor Adeboye, recently shared in an interview that he made his first million by selling wristbands, specifically rubber wristbands. In his interview, he noted that while many people are always trying to hit it big, they forget the importance of starting small and making little profits. According to a report by Tribune, Leke said, "
Everybody else is always trying to hit the guy on the top, but they forget the little things, so you need to focus on the little things.
We use a lot of toothpicks in Nigeria; for example, who is supplying the toothpicks?
Promotional gift items for those that are doing branding wristbands are just rubber. But if I sell enough of those rubbers with a very tiny margin profit of N50 or N100 at a big Christian event, it adds up."
Leke's statement highlights the importance of focusing on the small things, as they can add up over time to make a significant impact. It also emphasizes the need to pay attention to overlooked opportunities, such as the supply of toothpicks, which may present a lucrative business opportunity for those who are observant and proactive. Through his successful venture in selling wristbands, Leke has demonstrated that with persistence and determination, one can achieve great things, even from seemingly small beginnings.
