Nigerian socialite, Baddie Kimmy K, shares insights into why Nigerian artists often refrain from attending the Headies Awards.
On Pulse Hot Takes, Kimmy K suggests that despite the Headies' potential to become the premier awards ceremony in Africa, repeated shortcomings have led Nigerian musicians to feel embarrassed about attending.
She proposes that to rejuvenate interest and build anticipation for the awards, the organizers should consider rebranding and incorporating youthful talent into the show.
It's worth noting that the Headies is a significant music awards show aimed at honoring notable achievements in the Nigerian music industry.
Netizens' Reactions to Kimmy K’s Statement
Paul another said: “Embarrassed 😞 that why Grammy go use them do yeye”
lifestylez wrote: “Lost its credibility”
Vera_da_warri_girl penned: “Madam ITK”
Adetutu Prat stated: “Totally agree with her with respect to Headies..The owner/organizer needs to make the award show/night more befitting. How they nominate & assess winners needs to be properly evaluated all over again. Make Headies noteworthy, and the A-list artists would attend.”
WATCH VIDEO:
Nigerian artists don’t attend the Headies because they are embarrassed by it – @BADDIEKIMMYK #PulseHotTakes pic.twitter.com/seq3saKTVN
— Pulse Nigeria (@PulseNigeria247) February 20, 2024