Former BBNaija winner Efe Money has shared his thoughts on why his former colleagues face difficulties in the music industry.
Efe Money discussed his thoughts on the ongoing hardships faced by singers who have appeared in the well-known reality TV program in an interview with Trending on Hip TV.
Big Brother Naija 2017 winner Efe claims that the audience for the reality show is not the same as that of normal music listeners, which has hindered the capacity of former housemates who are also musicians to develop a fan base for the program.
“The reality TV audience is almost totally different from the music audience. The reality TV audience are passive consumers of music. They enjoy lifestyle and drama…while the active music consumers are totally different,” Efe Money tells Trending.
“When you go to reality TV, they just want to see you for your drama, fine clothes, who you’re dating. They have less interest in your music,” Efe added.