Nigerian music producer Michael Collins Ajereh, popularly known as Don Jazzy, has recently advised his fellow Nigerian artists to take a page out of Davido's promotional strategy book. This comes after Davido's fourth studio album, Timeless, was met with critical acclaim earlier this year, prompting the artist to embark on a media tour to promote the album.
According to Don Jazzy, he praised Davido's promotion tactics and encouraged other Nigerian artists to follow in his footsteps. Despite being an established artist, Davido did not rest on his laurels, and this, according to Marvin's boss, is something that others in the industry should take note of. On Monday, Don Jazzy took to Twitter to offer his advice to fellow artists, stating that promoting one's hard work does not diminish their swag. He added that artists should learn from Davido's marketing strategies and not rely solely on their celebrity status to sell their music.
Since its release, Davido's album "Timeless" has shattered numerous streaming records, including becoming the highest-charting album by an African artist on US Apple Music (peaking at Number 2). It has also become the first African album to reach Number One on the US iTunes Albums Chart and the album with the most significant first-day streams in Audiomack's history.
