Nigerian singer, music producer, and showbiz entrepreneur Darey Art-Alade has provided an in-depth look into how he and his wife, Deola Art-Alade, have managed to achieve a thriving business while maintaining a strong and loving marriage.
In a recent interview, the 43-year-old singer revealed that their relationship started from a foundation of deep friendship, which organically developed into a productive partnership that spans both their personal lives and professional ventures. He noted that the bond they share has been critical to their mutual growth and ability to navigate the entertainment industry successfully.
Darey explained that their collaboration began organically: “We always just do things together. Once you enjoy each other’s company and admire each other, it flows naturally.” He shared anecdotes about the early days of their partnership, including how Deola once set up his social media accounts when he was still building his career as a recording artiste. This early collaboration laid the groundwork for their later joint business endeavors.
He further elaborated that while both possess strong creative instincts, they gradually established complementary roles. Darey takes the lead on creative vision and artistic strategy, while Deola oversees business operations and management. “We just cross-pollinated. I learn a lot from her, and she picked up a lot from me, especially on the entertainment side,” he said, highlighting the symbiotic nature of their partnership.
Business, Marriage built on Trust and Mutual Respect
Darey emphasised that their success in both marriage and business has been built on trust, mutual respect, and a willingness to learn from each other. He underscored that a strong relationship requires adaptability and the ability to cover each other’s weaknesses while leveraging each other’s strengths. “It is not like you are going to have it all figured out off the bat. Once you have that willingness, cooperation, and understanding, you can cover each other’s weaknesses and play to each other’s strengths,” he explained.
He also spoke about handling challenges as a united front: “It is both of you against anybody else. Then when the doors are shut, you can figure out what may have gone wrong.” This approach, according to Darey, has been essential in ensuring that personal and professional disputes are resolved privately and efficiently, maintaining harmony in both spheres of their life.
Their joint efforts have propelled their company, Livespot360, to remarkable heights. Livespot360 has become a leading event production and management agency in Nigeria, responsible for organizing major cultural and entertainment events such as Entertainment Week Africa. Additionally, the company has coordinated high-profile concerts, including the groundbreaking visit of American superstar Cardi B to Nigeria, marking a significant milestone for the local entertainment industry.
Darey concluded by reiterating that the key to their thriving business and successful marriage lies in collaboration, trust, and a shared vision. He advised aspiring entrepreneurs and couples in business to cultivate patience, mutual learning, and support, emphasizing that when both partners are aligned in their personal and professional goals, they can achieve extraordinary outcomes together.