Talented singer, known as Gbekile David Osemeke but popularly referred to as Boy Spyce, has taken a strong stance against artists who resort to paying influencers to promote their music. In an online video, Boy Spyce, who is part of the Mavin record label, expressed his frustration with artists who go to great lengths to pay social media influencers to hype their music. He emphasized that this practice makes artists appear fake and emphasized the importance of authenticity in the industry.
During an interview with Cool FM, Boy Spyce shared his perspective on this issue. He pointed out that the music industry is vast, and artists who engage in such practices won't gain credibility or withstand the test of time. He confidently asserted that he wouldn't partake in such actions, stating, "I’m confident in myself, I can’t do that."
Boy Spyce acknowledged that his opinion might upset some individuals but emphasized his belief that artists should focus on showcasing their genuine talent rather than paying others to create a false image. He stated, "Artists need to stop paying people to tell the world you’re dope, show the world you’re dope."
Watch him speak in the video below:
Spyce’s opinion stirred reactions from netizens;
Sir_versatile1 said: “When don jazzy say you need 50m to 100m to promote artist this one nor kno say weytin e Dey talk so Dey among😂😂😂”
bst_depro reacted: “Because you see platform to show yourself nhh … A lot wey no get platform gets their attention through those influencers…”
arowolomarlians said: “Werey no be wetin make pple know you? Ask don jazzy😭😂”
oversabi_pikin said:”Like say dem no dey do am for you! Perception is part of the business. Even Major Labels dey run am. It’s called Vanity Metrics. It’s Just like people who buy views or comments. They get 5m views, they then buy 2m extra to make it 7m. Even Instagram comments. People buy and extra 30% to make it look like they have a massive engagement. We know the ones who do. It’s part of the business. Even your camp dey run am.”
blessedheart5455 wrote: “Guy if no he don jazzy . That gives you the hipe . You no sabi”
martins_smart2 wrote: “Will you keep quiet“