In a remarkable achievement, the viral sensation Barbie movie has surged past an extraordinary $1.03 billion in worldwide box office revenue within just three weeks since its recent release, as confirmed by official reports from Warner Bros.
An additional milestone accompanies this triumph as Greta Gerwig, the film's writer and director, emerges as the first female movie director to helm a billion-dollar production.
Paul Dergarabedian, a senior media analyst at Comscore, shared insights, revealing that throughout cinematic history, merely around 50 films, unadjusted for inflation, have managed to achieve the illustrious billion-dollar milestone.
Dergarabedian also highlighted the pivotal role played by the marketing campaign in projecting the Barbie film as an unparalleled success.
He stated, "The marketing campaign for 'Barbie' set into motion a chain of events that led to the word 'Barbenheimer' being added to the popular lexicon by virtue of its shared release date with 'Oppenheimer.' This assured us that something truly exceptional and distinctive would propel the film to surpass even the loftiest expectations, not only during its opening weekend but throughout its global theatrical run."
Distributed by Warner Bros., which is under the umbrella of Warner Bros. Discovery, the Barbie film witnessed significant contributions to its resounding success from major movie markets such as the United Kingdom, Mexico, and Australia. Monitoring site Box Office Mojo further highlighted that the film has retained its status as the leading release in these markets every weekend since its debut.